Develop an end-to-end experience and content strategy for sponsorships, a new monetization tool that gives video creators more control over host-read ads on Spotify. Instead of permanently baking sponsorships into an episode, creators can upload sponsorship assets, schedule when they run, target them across episodes, and update them over time.

Define the language and information architecture around creating sponsorships to turn what could be a complex ad-management workflow into a creator-first experience that’s flexible enough to support enterprise publishers’ sophisticated monetization workflows while still feeling approachable to smaller-scale creators.

Introduced a net-new monetization strategy that expands creators’ revenue opportunities while protecting the listener experience from ad overload. Creators can scale direct brand partnerships, keep sponsorships relevant over time, and measure performance across their catalog. This feature also further diversifies Spotify’s creator monetization suite.